Breastfeeding Uncovered: Buy the book!

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Across the world mothers are urged to breastfeed, but in Western society many find this a difficult task. Those who stop can feel demoralised and unsure as to why such a desired, encouraged and biologically normal behaviour can appear so challenging in reality. Breastfeeding Uncovered examines why this continues to happen, revealing how complex social and cultural messages work against new mothers, damaging the normal physiology of breastfeeding and making it seem unmanageable.

Breastfeeding Uncovered removes the focus from the mother and instead urges society to rethink its attitude towards breastfeeding and mothering and instead to support, encourage and protect mothers to feed their babies. This book is for anyone who has ever struggled with breastfeeding, supported new mothers or just wondered what all the fuss is about. Most of all it is a must read for anyone who has ever thought a breastfeeding mother should cover up, or feed her baby elsewhere. 

Published by Pinter & Martin , chapters include:

 

The issue

  • Why is breastfeeding important anyway? (Health, economics, environment, just because!)
  • We’re (not) breastfeeding all over the world (breastfeeding rates around globe)
  • Not meeting breastfeeding goals (guilt and regret)
  • So what goes wrong? (rare physical factors versus psycho-social-cultural … introduces idea that breastfeeding is a societal responsibility )

Knowledge

  • How often do breastfed babies really feed?
  • And what about sleep?
  • And what about weight?

Physical Factors

  • The early days
  • Getting it right from the very beginning (childbirth)
  • The early days (BFI 10 steps)
  • Pain

On being a mother

  • Transition to motherhood
  • Parenting books
  • Body image
  • Maternal mental health
  • Personality and breastfeeding

Social influences

  • Family and friends
  • Men and breastfeeding
  • Professional support

Breastfeeding in modern culture

  • ‘Breast is best… but we don’t want to see THAT’ (public & media attitudes to breastfeeding)
  • Technology and breastfeeding

The political

  • Breastfeeding and work
  • ‘If you want to move on from breastfeeding … give us all your money’ (impact of formula marketing on breastfeeding)
  • We’re (not) all in this together (government and breastfeeding)

How can we protect breastfeeding?

  • Breast is not best.
  • What do women really want?
  • What about breastfeeding support after the birth?
  • How do we handle supporting all women?

WBTI call to action

And all for £11.99! You can order a copy of the book here